It was launched on October 21, 1992, the day following Madonna's fifth studio album Erotica. Madonna and Baron & Baron Inc. (consisting of Fabien Baron and the photographer Siung Fat Tjia), who also collaborated with her building the protect art for her fifth studio album, Erotica, oversaw the design and style. According to Benatar Madonna started doing work on Sex before wrapping up taking pictures A League of Their Own. Sex captivated comprehensive media consideration and backlash, but Madonna remained unapologetic. Madonna made Sex just after Judith Regan of Simon & Schuster publishers recommended a reserve of erotic pictures. Madonna had no religion in Warner Book's "mass-marketplace" publication process, on the other hand, so Baron proposed they transfer the packaging work to Nicholas Callaway's bespoke Callaway Editions. Madonna originally needed the ebook to be an oval shape to simulate a condom, but its printing and producing would have been much too highly-priced. Warner Bros. commented that Sex was very difficult to produce, demanding contributions from lots of printing companies.
