Why buy a $500 pill if you are simply utilizing it to examine your e-mail? Many of us have been using the identical vacation objects for years, whether or not we like them or not. In the event you personal your private home, consider renting out a room on a platform like Airbnb so that you've got earnings coming in regularly. Internet advertising is the main source of income for Internet companies, similar to Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike organic items (Yan et al., 2020a) solely ranked by user desire, the show of ads depends on each person preference and advertiser’s profit. The results of offline simulation and on-line A/B experiment show that NMA brings a big improvement in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan meals supply platform.
